International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Effect of Market Orientation on Firm Innovation among Small and Medium Enterprises in Turkey
Tuba Yumusak, Ali Ayci, Kadri Gokhan Yilmaz, Aybegum Gungordu

In this study, the relationship between the innovation as a cornerstone of marketing concepts and market orientation which constantly renews itself against environmental factors are examined. These two concepts are based on consumer wants and needs. Innovation and market orientation reveal the importance of developing business strategies activities and performing activities based on the consumers. In this study, we have reached 1,500 SMEs operating in various fields in all over the Turkey. A positive correlation between innovation and market orientation is obtained by applying a multiple regression analysis. Consequently, we found that market orientation effects business innovation, positively

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