International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

An Attempt to Understand How B2C High-Tech Start-ups Harness Innovation through Social Media
Dr Raja Yahya Alsharief, Arwa Al-Saadi

The rise of social media in business world today has been one of the major trends that are highly affecting business transactions worldwide. Existing literature focused on how businesses can leverage social media to better interact with their customers, deal with their questions and queries, and encourage them to participate in new product development and/or other marketing activities. Various studies investigated the increased use of social media by companies to drive innovation. This study attempts to understand how B2C high-tech start-ups harness innovation through social media through providing a deep analysis of the literature dealing with startups utilisation and/or usage of social media. The study also provides directions for future research in this area of the field.

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