International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Internal Marketing, Employees Commitment, and Profitability in Jordanian Private Hospitals
Dr. Qasem Alshaar

It is estimated that committed employees achieve better in their responsibilities and so deliver better services which affects customer assurance positively and contribute to achieving customer loyalty and eventually enhanced managerial performance. Internal marketing strategy is rising as a central theme of increasing significance in both educational and practitioner discourse, as a key strategy in enhancing employee commitment for satisfied consumers and assured managerial performance. Against this background, the current study set out to investigate the effect of internal marketing strategy on profitability and the moderating role of employee commitment Selected Private Hospitals' in Jordan. The study targeted a total of (182) employees from different levels of administrative of the hospitals, employing stratified random sampling in sampling individual respondents from across the departments in these institutions since internal marketing strategy is ideally directed to all employees regardless of the department. These were sampled proportionately from the 10 hospitals. The current study used primary data which was quantitative, collected by use of questionnaires. Descriptive and analyses were conducted. result reveal that internal marketing strategy significantly influences employee commitment ; the study also recognized a important relationship between employee commitment and profitability among selected Private Hospitals' in Jordan. The current study however recognized no significant moderating effect of employee commitment on the relationship between internal marketing strategy and profitability among selected Private Hospitals' in Jordan was however recognized. Discussion, conclusion, and recommendations are provided based on the finding of the current study.

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