International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Role of Banking Marketing Strategies in Achieving Leadership Performance in Jordanian Commercial Banks (Applied Study)
Ali Falah Al-Zoubi, Zahed Abdulhamed Al-samarraie

The purpose of this study is to know the role played by banking marketing strategies or so-called banking services industry in achieving performance leading the Jordanian commercial banks in Irbid, located in northern Jordan, by adopting the views of the strategic leaders in the banks sample The study. The study community was represented by the branches of the Bank of Jordan, the Arab Bank, the Arab Islamic Bank, the Jordanian Islamic Bank, the Bank of Cairo – Amman and the bank. Jordanian-Kuwaiti in the city of Irbid The sample study was represented by the directors of the central and senior administrations and the members of the Board of Directors (60) Individuals, After the researchers have identified the methodology that has guided them to achieve their objectives on the one hand, and build an appropriate theoretical framework to showcase the contents of each of the marketing strategies Bank and lead and their removal, then they went on to analyze the collection of data collected according to the sample survey by adopting a resolution that was built For this purpose, in accordance with academic contexts, to produce a number of results for the research sample, and the research is concluded to the benefit of emphasize the role of banking marketing strategies as an appropriate entry point for leading performance in Jordanian commercial banks. The study found several conclusions and recommendations, most notably the need to deepen the leadership concepts of the managers in the sample organizations through the training courses and development in this area. Although strategic leadership in the organizations under consideration has established a range of strategic practices, they should be strengthened in a balanced manner to ensure more effective performance as strategic leadership rather than specific practices. The pursuit of pioneering performance as a methodology for action at the level of all activities, especially after the situation has stabilized in the field. He urged the strategic leaders in the sample banks to give appropriate attention to their strategic practices and to steer them towards the achievement of the leading performance levels that will achieve the bank's superiority over other banks in the environment under consideration.

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