International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Consumer’s Purchase Decision towards Canned Pineapple Products in Malaysia
RA. Raof, N Othman; MNM Noor; NH Marmaya

This study is to investigate factors influencing consumer’s purchase decision towards canned pineapple products in Malaysia. A study of 200 purchasers of canned pineapple products in hypermarket was conducted throughout the survey method using convenience sampling. The conceptual framework from Theory of Planned Behaviour was used in this study. Current study is to understand the influence of labelling, prior knowledge, perceived value, and consumer’s lifestyle, towards consumer’s purchase decision of canned pineapple. The results reveal that labelling, perceive value and consumer’s lifestyle have significant relationship with consumer’s purchase decision towards canned pineapple products. The results also indicate that only profile respondent of race, occupation and level of concern about nutrient loss that have significant difference with variables tested.

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