International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Role of Professional Landing Pages in Increasing Conversion Rates by Applying to the Saudi Electronic Marketing Websites
Abeer Elsayed Fayed

Professional landing pages have a significant role in increasing conversion rates of electronic marketing sites. The study attempted to identify this role and the criteria needed for creating a professional landing page that contributes to increasing conversion rates in the countries recently using electronic marketing such as Arab countries. There is no study addressing the promising Arab markets on the subject of electronic marketing. The study was conducted on the Saudi market; its electronic marketing sites suffer from low turnout. The study concluded that one of the main reasons for this decline is the ineffectiveness of an important tool of electronic marketing in these sites, which is landing pages. They either do not exist in these sites or lack the correct criteria. This study will help the administrators and owners of these sites to take care of this important tool, and how to create them professionally to enhance their electronic marketing sites distinctly.

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