International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Marketing through Social Media Influencers
Dr. Sherien Dajah

Marketing through social media influencers has become a popular phenomenon due to technological advancements and the need by organizations to take advantage of the new opportunities created by social media platforms such as Instagram. Social media influencers use their huge following in the various social media platforms to market products and reach an untapped market gap. An organization or individual can contract social media influencers to market goods through platforms such as YouTube, and Instagram (De Veirman 211). The influencers need to have a loyal following and a trusted figure that the organization can depend on to market its products. Social media influencers usually use techniques such as affiliate marketing, discount codes, giveaways, and the creation of useful content as ways of marketing goods.

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