International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Thai Generation Z: The Evolving Paradigm of Leadership in the Kingdom of Thailand
Gavin John Nicholson, Pongsira Kongthaewtong

Leadership knowledge, styles and applications continue to evolve through generational perspectives at both a personal and societal level. In Thailand, the traditional hierarchical and paternalistic leadership structure is being challenged by a generation that is strongly influenced by western culture and global events. In a divergent leadership mindset to that of their parents, Thai generation Z prefer a shared leadership style that is based on integrity, vision and inclusiveness and identifies the emergence of female leadership into what was once a male dominated domain. This generational desired mindset, however, is in its infancy as self-leadership and leadership development remains an elusive concept for those outside of the Thai elite. Generation Z is entering the workforce in Thailand and the development of leadership for this global generation of Thais is of significant importance in dealing with a rapidly ageing population, instability of its political system and a slow process of technological development to meet the requirements of Industry 4.0 and digitalisation. Thai Generation Z will be the generation that Thailand calls on to maintain its economic status in Asia and to ensure the continued future development of its society and institutions. As this study finds the paradigm of leadership in Thailand is in the process of evolution due to generational change.

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