International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Effect of Entrepreneurial Orientation, Market Orientation, and Marketing Capabilities on SMEs' performance: An Empirical Study in Oman
Khalid Salim Bakhit Alshanfari, Mohd Dan Jantan

This study investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and marketing capabilities (MCs) on Oman SMEs' performance. A survey of SMEs' managers/owners was undertaken, and a total of 353 usable questionnaires were received for empirical research and analyzed by using the structural equation model (Smart-PLS). The results demonstrated that MO, EO, and MCs (planning and implementation) influence positively and significantly SMEs' performance and revealed that MO has made the greatest contribution to the improvement of SMEs' performance, trailed by EO, and lastly, MCs. It contributes to the literature by illustrating the relevance of the synergy of EO and MO as (strategic resources), with MCs (as dynamic capabilities) of firms in improving their performance and SMEs' managers/owners might maximize the utilization of internal resources to enhance the performance of their SMEs.

Full Text: PDF