International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Organic Food Purchasing Behaviour in Iran
Zeinab Seyed Saleki, Seyedeh Maryam Seyedsaleki, Mohammad Reza Rahimi

The goal of this study is to determine the influence of organic knowledge, quality, price consciousness, subjective norms and familiarity on attitude and organic buying behaviour. Moreover, this study applied theory of planned behaviour to search about organic buying behaviour of all users in Iran. According to this issue, total 150 participants by simple random sampling through direct survey questionnaire method has been chosen. Finally, conclusion indicated that whole impacts are positive and significant except the subjective norms influence on organic buying behaviours.

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