Potential of Sustaining Handicrafts as a Tourism Product in Jordan
Dr. Mairna Mustafa

Abstract
Handicrafts form an integral part of tourist experience, they represent local traditions and indigenous populations, also a valuable souvenir. Many countries benefit from handicrafts as a part of the cultural tourism dominated by archaeological and heritage sites, since they provide communities with a source of income and jobs opportunities, such benefit varies though from a country to another. For Jordan, the handicraft sector is performing at a level far below its potential as a tourism product, this paper aims at exploring the reasons behind such weak performance; development aspects, strengths and weaknesses were explored, different implications were suggested to improve the contribution of handicrafts to Jordanian tourism.

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