International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


The Role of Private Sector Participation in Sustainable Tourism Development in Cross River State, Nigeria
Eja, E. I., Otu, Judith E. Ewa, Ewa.Eze Ndomah Bernadette N

In order for the destination like the Tinapa Business Resort to develop as potential tourism destination, the pulling factors must come into play which constitute the major attractions in any given destination. The purpose of this paper is to examine the role of private sector participation in sustainable tourism development in Cross River State. A total of 160 questionnaires was used and data were analysed using Multiple Regression Analysis. The result shows that private sector have much to do in business and tourism if the socio-economic of the people must be enhance at the same time to ensure the sustainability of tourism in general and Tinapa Business Resort in particular. Empirical data were also collected in Tinapa management, Cross River State tourism Bureau and the public. Literature were drawn base on the subject matter and recommendation for future researchers were made.

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