International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Moderating Role of Perceived Behavioral Control: The Literature Criticism and Methodological Considerations
Promotosh Barua

This paper aims to understand conceptual and methodological ambiguities of perceived behavioral control (PBC). Theory of Planned Behavior has been much debated and criticized recently. PBC, the independent construct theory of planned behavior (TPB), is added to understand nonvolitional elements. However, role of PBC has been criticized due to the moderation effects of PBC and other variables. This discussion focuses the literature criticism on the moderating role of PBC and its methodological considerations for future research.

Full Text: PDF