International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Dynamic Capabilities and Entrepreneurial Orientation in the New Product Development
Dr. Gaye Açıkdilli, Prof. Dr. Doğan Yaşar Ayhan

Recently, organizations should have several strategies to survive and to reach their objectives because environment and conditions change rapidly. Within the development on the technology, creating new products has also become compulsory. In this paper we propose that entrepreneur and its resources are very important factors of the economic system and society to foresee and initiate the changes in which the organizations exist to develop new products. In addition, dynamic capabilities were significant, transforming entrepreneurial resources into new product by entrepreneurship orientation. Dynamic capability is defined as the creation of difficult to imitate combinations of resources including effective coordination of inter-organizational relationships, on a global basis that can provide a firm a competitive advantage. Entrepreneurial orientation’s (EO) dimensions are innovativeness, risk taking, and proactiveness in literature. We contend that EO effect new product development. The scope of the study is to examine the variables affecting the new product development. So we suggest that new product development is the integration of two focal construct dynamic capabilities and entrepreneurial orientation. After that a model will be developed and propositions will be presented.

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