International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Importance of Product in High-Tech Industry
Dr. Dragan Kesic

According to our research, world pharmaceutical industry has been changing in the last two decades. We found out that one of the basic and most important factors for strategic success of each pharmaceutical company is a product itself which is a basis for further growth and development of each pharmaceutical company. We found out there is a big lack of new, inventive pharmaceutical products. Phramaceutical companies look for several ways of searching for new products. There are strategies to make various cooperations among pharmaceutical companies which result in project and strategic alliances, which include merger and acquisition strategies as well which are common in pharmaceutical industry. We conclude that products themselves are strategically the most important factors for pharmaceutical industry and we may foresee even more consolidation processes in the future due to new products need.

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