The Role of Internet Service Providers (ISPS) in Encouraging Customers to Use Their Internet Services in Iran
Farnaz Saadat, Mohammad Soltanifar

Abstract
This article aims to study the role of ISP companies in attracting and encouraging network users to use their internet services. As case study, four heading ISP companies of “Parsonline”, “Datak”, “Asiatech” and “Shatel” in Iran were selected and the population of the study included both users of Internet service of the four ISP companies and the advertisement officials and experts of those companies. The method of the study was field survey and tools of "questionnaire" and "interview" have been used. The websites of four above-mentioned companies were also studied and analyzed with respect to the theoretical discussions.

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