International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Banks Employees Satisfaction as a Lead to Customers Satisfaction
Marwan Ibrahim Khartabiel, Serdar Saydam

This study analyses the psychological impact that influence the relationship between the bank employees on one side and its associated customers on the other side. The impact elements considered in this study are represented in banking functions, training programs, wages, communication within the bank organization itself, team work, job satisfaction, promotion opportunities, appropriateness of the bank organization, customer loyalty and provision of high quality services to clients that comply with their needs. It is found out that when bank acts to improve job satisfaction leads to raising customer satisfaction and loyalty. Furthermore, employment satisfaction reflects significantly on their behaviour towards costumers and strengthens the hypothesis that satisfied employment produces better.

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