International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Assessment of the Rural Market Based on BP Neural Network
Weibin Chen, Lihua Chen

This paper assess rural market of different development level based on the perspective of marketing, with the basis of all types of exchange obstacles, by using BP neural network. So that enterprises can make targeted marketing strategies for different levels of rural markets and improve marketing efficiency.

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