International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Indirect Communication in the Electoral Campaign
Asst. Prof. Kire Sharlamanov, Asst. Prof. Aleksandar Jovanoski

In the analysis, communication during the electoral campaign can be divided into direct and indirect communication. When using direct communication, the organizers of the electoral campaign communicate with the voters directly (without mediators). Direct communication is also called interpersonal communication. The second type of communication in the electoral campaign is indirect communication where the organizers of the electoral campaigns use the media (the traditional or the new media) for communication with the voters. Both types of communication have good and bad sides. In this paper we focus on ways of using indirect communication in electoral campaign through the media. We analyze different aspects of such as role of the candidate in campaign, ways of organizing approaches to voter’s addresses and transfer the message to many people, importance of press conferences and debates. In the last part of this work, we introduces significance of computer mediated campaigns and consider different types of this newly cannels of indirect communication – internet sites, blogs, e-mails etc. Also there is interesting studies on interpersonal communication where are more quality relations between the organizers of the campaign or their activists and the voters.

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