International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

A Systemic Examination on Ethical Issues in China's Advertising Industry
Lixia Yan, Haibo Wang, Jaime Ortiz, Da Huo

The advertising industry in China is growing at an incredible pace. It has increased its revenues by double digits over the past decade, especially with the proliferation of online advertising. At the same time, its advertising regulatory system attempts to walk the fine line between social morality and economic reform. Contradictory industry regulations on ethics are not keeping up with China’s overwhelming economic growth. Consequently, there have been numerous violations in advertising ethics due to either lack of training, blatant disregard, or plain misunderstanding. The examination of China’s advertising industry confirms that a set of regulatory ethics is urgently required to assist domestic and foreign agencies attempting to navigate the advertising labyrinth.

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