The Market Effect and Value-Added Research about Cruise Tourism Industry
Ling Qiu, Changchun, GAO; Tingting, Dai

Abstract
In our country, Cruise tourism is an emerging, high-advanced tourism product. In this article, through review briefly the development of cruise industry, analyzes the market dynamics about the currently cruise tourism industry. using the potter five model to analyze the value generation about the cruise industry, reveals the cruise company and home port as the main body of the tourism industry chain of value-added process, finally from the perspective of industrial chain theory are put forward for the development of China's future cruises.

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