International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Ranking Determinants on Quality of Online Shopping Websites Using Integrated Entropy and TOPSIS Methods
Nesrin Alptekin, Elif Eroğlu Hall, Nurdan Sevim

The rapidly growing Internet transforms websites pages an easy and fast trade tool to conduct commercial transactions. Online shopping becomes more and more popular with the liberalization of trade all over the world and with technological developments that accelerates information communication in a more secure way. From this perspective, evaluating the service quality determinants of online shopping websites are important for customers, companies and researchers which is the aim of this study. In this study, importance weights of online shopping website determinants are calculated by TOPSIS method. Twenty six sub-criteria under four main categories are used in the evaluation of the most popular determinants. The findings demonstrated that security, trust, reliability, accuracy, completeness, responsiveness, timeliness, response time, understandability and accessibility are the first ten important determinants of online shopping website quality.

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