International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Analysis on the Advantages and Disadvantages of Clothing Network Marketing
Liya Zhao, Jing Zhou

Liya Zhao, Jing Zhou Abstract With the popularization of network and the development of information technology, as a new mode of marketing, network marketing has been accepted by the majority of consumers, and applied rapidly to the field of clothing marketing. This paper describes the present situation of China clothing industry network marketing at first. Then it points out the advantages and disadvantages of network marketing from the perspective of clothing enterprises. Finally, put forward that enterprises can standardize identification, manage with good faith, perfect the virtual fitting system, improve logistics system and establish brand stores online to improve the disadvantages.

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