International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Quality Function Deployment and Application on a Fast Food Restaurant
Züleyhan Baran, Mehmet Selami Yıldız

It is important to be successful product development and the ability to respond quickly to customer demand in a company. Quality Function Deployment (OFD) is applied by companies' in order to plan activities to meet customer requirements in a products/services design process. QFD provides a competitive advantage to a company according to customer expectations of products/services by reducing development time in the industry. The purpose of this paper is to answer customer requests for product/service and to increase customer satisfaction/loyalty under the led of QFD methodology. In this paper, QFD application was performed on a fast food restaurant to make assessment that depending on the opponents and to discover existing requirements according to current customer demands. The practicality of QFD was applied on a fast food restaurant. This company may considerably represent traditional manufacturing environment at the global level. Quality house was evaluated where made of QFD application in the fast food restaurant. As a result, giving some suggestions about healthy product, useful equipment and customer relationships for how to satisfy customer demands which considering the fact that the current state to the fast food restaurant and company in general.

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