International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


An Assessment of a University-Industry Partnership in a Malaysian University
Associate Professor Dr. Normah binti Othman

The university-industry engagement serves as a cooperation that gives benefit to both parties. The universities and the industries are dependent on each other as the university’s role is to produce human capitals to work at the industries, and the industries on the other hand need human capitals to run their business. However this kind of dependency could raise issues that cause difficulties for both parties if the relationship is not checked and balanced from time to time. The universities should be aware of the industries’ changing needs as time changes. Hence the programmes that they offer to their students should take into consideration the industries’ needs. This research was to identify the current practices of the university-industry engagement, to appraise the factors contributing to the effectiveness of the university-industry engagement involving UMP and the identified industries, to map the prospects and challenges that UMP faces in the university-industry engagement and to propose the best approac hes that the university could engage to provide high class human capitals to work at the industries. This research employed a survey in the form of interviews and expert group discussions. The results show that there is still a mismatch in the university-industry engagement. This paper discusses the mismatch in the university-industry engagement.

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