International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

A Research Related to the Factors Affecting Competitive Strategies of SMEs Operating in Turkey
M. Şebnem ENSARİ

In the last quarter of 20th century, accelerating globalization changed everything in the balance of the World Trade. As the degree of globalization increases, global competition gives the opportunity of opening to international markets to SMEs from Developing Countries, both as a supplier and a competitor of giant multinationals. This situation compelled local SMEs to reconstruct new strategies, in order to compete more effectively with global firms in local and global markets. According to related literature, SMEs develop their strategies as a result of global competitive pressure levels in their industries, level and transferability of their competitive assets and their existing and potential collaborative activities. In this survey, it was aimed to model the strategic choices of SMEs operating in Turkey (as an example to Developing Economies) regarding the factors affecting this process and to analyze the differences between recommended and existing strategies and reasons of differences.

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