International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Social Responsibility and its Impact on Competitive Advantage (An Applied Study on Jordanian Telecommunication Companies)
Dr. Fayez Jomah Al-najjar

The study aimed to indicate the role and impact of social responsibility for the competitive advantage of the Jordanian telecommunications companies, the study’s community was conducted of the three Jordanian telecommunication companies, whereas a withdrawn of a 190 random sample was chosen from the supervisory class. Results of the study have shown that there is a statistically significant at level (P ≤ 0.05) for the social responsibility with all its dimensions for the competitive advantage in the Jordanian telecommunications companies. As it has interpreted (61.6%) of the discrepancy in the competitive advantage, but it did not show statistically significant differences at level (P ≤ 0.05) in neither the competitive advantage nor social responsibility among the Jordanian telecommunications companies. Finally, the study made a number of recommendations, including emphasis on the increased interest in the various dimensions of social responsibility; that will be reflected on the profitability and the competitive advantage, and increase the charitable, voluntary projects that will increase customer loyalty.

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