International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Role of Competitive Intelligence Types in Marketing of Banking Services
Khalid Mirkhan, Mahabat Abdullah, Salwa Alsamarai, Mahabat Abdullah

Purpose: The aim of the research is to detect the reflection of the role of competitive intelligence types (market intelligence, customer intelligence, competitors' intelligence, technological intelligence, strategic alliance intelligence) in the marketing of banking services. Research Methodology: The research problem was identified in several questions concerning the nature of correlation between the variables of research. The search used the questionnaire as a means of obtaining data. From the Research: The research used descriptive analytical method as a research method and in order to reach the goal of research and finding a relationship between the variables of research. The research sample was determined from managers in a number of private banks in the city of Erbil. The sample included (115) managers in private banks. The importance of this research is from being a research that has not been conducted in the study of types of competitive intelligence and its relationship and its impact in the marketing of banking service in the environment of the Kurdistan Region. The research reached a number of conclusions, the most important of which is the existence of correlation and influence between the main and sub-variables at the macro and micro level.

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