International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Ethical Marketing and Its Role on Export Development of Iran
Atena Mirhosseini Vakili, Samaneh Abdollahzadeh, Ph.D

Export is one of the strategies in international marketing which its development and growth will indeed lead the country promote its capabilities due to compete in international campaigns to stay save and alive as well as gain the positive privileges on international environments. Marketing is always one of the subjects that receives so many criticizes subject to unethical and unaccustomed behaviors which would be happened during marketing process. This study has been focused on Iran export and reviewed the principals of ethical marketing, finally provided some suggestions to blossom growth and development in both subjects, export and ethical marketing, simultaneously and in line with each other. Considering ethics in training programs and research, creating ethical codes, decision making through ethical marketing models, incorporating ethics into planning and strategy formulation processes are some solutions in the export context.

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