International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Imbalances System Enterprise in Italy Case Study: Main Features of Yomo's Crisis
Guido Migliaccio, Pietro Pavone

This article presents the most relevant Italian scientific teachings and an itemized analysis of the crisis of an important company: Yomo spa which, despite the fact that it first introduced yogurt in Italy, mismanaged strategies, marketing plans and production choices. The objectives of this paper will be achieved with some theoretical considerations based on a qualitative approach including an updated conceptualization of the literature review and references to one case study (Yomo spa). It describes some possible mismanagement of a medium-sized company and offers useful reflections to prevent new corporate crises. There are some practical and social implications: prevention of new corporate crises. prevention of depletion of economies, unemployment, reduction of the gross domestic product and the lowering of the living standards of the people.

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