International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Practices of Halal Foods and Beverages Supply Chain on Marketing Performance: A Conceptual Framework
Inda Sukati, Ali Bawaain

Halal foods and beverages supply chains refer to the process of managing halal foods and beverages products, starting from the point of production to the point of consumption involving various parties in the SC networks. The purpose of the supply chain for halal foods and beverages products is to achieve marketing performance that can be measured by Muslim customer satisfaction and ensure that status food products and halal drinks remain intact or not mixed with non-halal products during the SC process from upstream supply chains to downstream.

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