International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Role of Competitive Strategies in Achieving a Competitive Advantage in the Sudanese Banks
Amir Salim Elsheikh Algarrai, PhD; Afaf Omer Fadlalla Shakoot, PhD; Nandy Abuella Abdu Desougi, PhD

This study aimed to investigate the Sudanese banks ’experience in applying competitive strategies and the roles of these banks in a creating competitive advantage. To achieve the objective of the study, a deductive approach and analytical and descriptive methods were used (questionnaire, interview, and observation). A questionnaire was distributed to the sample 120 participants. 100 completed questionnaires were retrieved which represented a response rate of 88.3 %. The findings of the study revealed that 88.6% of the sample confirmed that the Sudanese banks applied competitive strategies and 90.8% of the respondents agreed that administrative leaderships in the Sudanese banks supported the application of competition strategies in order to achieve the competitive advantage. Among the most important recommendations were determining the bank's appropriate strategies in the light of the changing environmental conditions and the necessity of scientific selection of administrative leaders in the banks according to the criterion of competence and specialization.

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