International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Emotion and Strategic Decision-Making Behavior: Developing a Theoretical Model
Kong-Hee Kim

Emotion has been a black box in strategic decision making. There is an absence of a theoretical framework necessary for answering the question, "how do emotions affect the cognitive functioning of a strategic decision maker". The current paper addresses this central question through developing a theoretical model regarding: the mechanism by which affective response arise (through cognitive assimilation of the strategic informational environment), as well as a specification of the dynamics between affective experience and important strategic cognitive functions (cognitive simplification, cognitive complexity, and decision comprehensiveness). The model and propositions developed in this paper contribute to a more complete understanding about cognitive-affective strategic decision-making behavior, encouraging future theoretical/empirical progress in the area.

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