International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

A Case Study of Small Budget Chalets at East Coast of Malaysia
Fakhrul Zaman Abdullah, Nor Khomar Ishak, Farah Liyana Bustamam

Abstract
This study is aimed to focus on the business performance of small budget chalet at the coastal area of Malaysia. The trend in the tourism sector has revealed that these small firms have continuously played significant roles within the hotel industry internationally. The purpose of the study was (1) To investigate the characteristics of small budget chalet organization; (2) To explore the organization management of the small budget chalet firm and (3) To explore the business performance of the small budget chalet firm. Due to the nature of the study and lack of industry contextual variables, the research employed qualitative approach where multiple case studies were used. The data collection included personal interview and observation on the small budget chalet owners-manager to enable the use of cross-sectional analysis. The findings from this study enable the academician to develop a program for entrepreneurs in the hospitality industry while the practitioners would be able to further understand the importance of aligning personal, organizational and external factors with their business strategy in order to be successful small budget chalet entrepreneurs.

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