International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Ethical Approach to Fast Food Product Contents and Their Advertisement Strategies
Mustafa SOBA, Erhan AYDIN

Ethics of Fast Food industry applications have been identified as one of the most important topics worthy of academic research in marketing and producing fields. In this paper we examine whether Fast Food sector companies behave ethical or not. Because Fast Food companies claim that they are behave ethical. Fast Food sector has a crucial economic power on the world. We know that a lot of Fast Food stores open every day all over the world and Fast Food sector is growing day by day. However some countries forbidden to open Fast Food stores and close a lot of Fast Food stores, some countries forbidden to sell fast food product in schools. We examine Fast Food product contents and their advertisement strategies.

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