International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


A Study of the Factors that Affect the Impulsive Cosmetics Buying of Female Consumers in Kaohsiung
Dong-Jenn Yang, Kuang Chuan Huang, Xuanxiaoqing Feng

Marketing products, vendors tend to incite consumers’ intention to buy impulsively through various methods of stimulation. This fact has led to the increasing complexity of the factors which determine impulsive buying. This research analyzed the factors which determine impulsive buying, and used questionnaires and a focus group survey in order to study the factors that determine female consumers’ impulsive purchases of cosmetics.

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